A study on media terminology and the media landscape in Georgia with a focus on migration has been developed by the European Union-funded “Sustaining Migration Management in Georgia” (ENIGMMA 2) project implemented by ICMDP in Georgia.
The study has been drafted as a baseline document on the media monitoring activity within the ENIGMMA 2 project which contributes to a genuine transmission of sound and fact-based migration-related information by mass media in Georgia in the interest of migrant integration and social cohesion, and with a view to counteracting misinformation, intolerance and xenophobia among the Georgian society. Being a powerful tool in the age of globalisation, media becomes one of the main determinants of public opinion. Therefore, media can either reinforce the criminalised image of a migrant and underline anti-immigrant rhetoric or, on the contrary, help to better integrate migrants and serve as a genuine transmitter of their stories, thus counteracting misunderstanding and fear. Therefore, this component aims at the specific project objective to gain knowledge on how migration-related issues are represented in the media.
This study provides an analysis of the media landscape, media consumption and migration terminology used in the Georgian media. It offers background information on the Georgian media, focusing especially on the main media sources in the country, including in terms of media consumption. Further, it analyses the practice of using specific terms in relation to migrants, in particular which terminologies are used in the Georgian language in regard to migration and migrants, highlighting whether there is a negative, positive or neutral connotation to broadcasts on migration issues. It also focuses on the media’s self-regulatory framework on anti-discrimination provisions and offensive terminology.
The “Study on Media Coverage of Migration and Visa Liberalisation in Georgia” deals with the presentation of migration flows in the media involving Georgia, taking a balanced look at both reporting on Georgian citizens and migrants and foreigners in Georgia. Further, the authors of the Study were interested in the Georgian media reporting on processes directly or indirectly linked with the EU visa liberalisation process (as one of the major migration and mobility related changes in the country), general coverage of EU-Georgia visa liberalisation – the impact it has had in Georgia and attitudes towards the process, its regulations and benefits. The purpose of the Study, therefore, is to fill the knowledge gap on how migrants and migration processes are presented in the Georgian media, as this remains an under-researched topic, and to develop and pilot the media monitoring on migration issues methodology and present it to migration stakeholders in Georgia for potential future use.